What is the best media to tell your story?
Are people’s attention spans getting shorter? Are shorter messages more effective? Many people would agree with the concept. In the 1970s, Herbert Simon, the American political scientist known for bounded rationality and satisficing, suggested that a “wealth of information creates a poverty of attention.”
Now, everyone does not believe that attention spans are shrinking. Actor and founder of Trigger Street Productions Kevin Spacey makes a good argument that attention spans are actually longer when the story is good. In the video posted below, he speaks about the creative process and how programs are made for new media. Spacey explained how new technology changed the way we get our stories. The camera does not know the difference between a film, a TV show, or a Web show. To the camera lens, and to the audience, it’s just a story. The best media to tell your story is probably not as important as the quality of the story.
Posted by Gabriel F. Soltrén