Try adding a video link to the press release and give the journalist a visual representation of your nonprofit’s work.
Tips from the experts at the Florida Public Relations Association Orlando Area Chapter and Public Relations Society of America public relations event at Rollins College. There are several ways that nonprofit organizations can increase their visibility. Strategies include using social media, building relationships with journalists, hosting events, collaborating with partner organizations, email marketing, and creating a blog or newsletter to help promote the nonprofit. In addition, video content can be a powerful tool for telling stories. Nonprofits can create videos that feature the organization’s work, and share the video on social media and email lists. By: Gabriel Soltrén, MPA