You Don’t Need to be Hollywood, California to Benefit from Movie and Video Production in Orlando, Florida

You Don’t Need to be Hollywood, California to Benefit from Movie and Video Production in Orlando, Florida

Does the movie industry produce year round jobs? Is film induced tourism real?

According to the study “Film-Induced Tourism as a Vehicle For Destination Marketing: Is it Worth the Efforts?” there is evidence that supports that movies provide “tremendous opportunities for tourism.”

The movie industry has been creating jobs for a long time. In the late 1920s, Walter Elias “Walt” Disney produced a 6 minute movie title “Plane Crazy” starring Mickey Mouse. He later co-founded a company named Walt Disney Studio and Walt Disney Productions.

Watch the six minute “Plane Crazy” movie. It’s the first movie with the Mickey Mouse character.

In 1963, Walter “Walt” Disney, co-founder of Walt Disney Studio, flew over Central Florida and saw the land that would become the Walt Disney World theme park and Disney’s Hollywood Studios originally named Disney-MGM Studios. In November 2013, the Orlando Sentinel newspaper reported the story on the 50th anniversary of Walt Disney’s historic flight over Central Florida. The article, 50 years ago, Walt Disney saw Orlando as perfect site for new kingdom, by Steven Ford reminded us of the filmmaker’s first flight over Orlando.

Orange County Regional History Center

The exhibit “Backstage to Onstage at Universal Orlando Resort” at the Orange County Regional History Center in Downtown Orlando, featured photographs of the opening of Universal Studios in Florida. The event was attended by Steven Spielburg, the director of big budget movie productions including Schindler’s List, Saving Private Ryan, Jaws, E.T. the Extra-Terrestrial, and Jurassic Park.

Fifty years after Disney’s first flight, approximately 60,000 people in Central Florida worked for the company that started as a movie studio that made the six minute plane crazy movie.

Posted by Gabriel Soltren

Jeeyeon (Jeannie) Hahm & Youcheng Wang (2011) Film-Induced Tourism as a Vehicle For Destination Marketing: Is it Worth the Efforts?, Journal of Travel & Tourism Marketing, 28:2, 165-179, DOI: 10.1080/10548408.2011.546209

Nonprofit marketing promotional video

Make a nonprofit marketing and promotional video that you can be proud of

Nonprofit marketing promotional videos can be an effective and proud tool to increase support for nonprofit projects. As a videographer, the promotional video that I filmed below was used by officers of a nonprofit organization (Rotary) to help increase the awareness and the interest in their matching grant projects. The video features comments from a past Rotary International President and Rotary Foundation Chairman at his company’s office in Mexico City.

The matching grant projects were designed to improve the quality of life of people by providing funding for medical supplies and clean water. Their matching grant system allowed more than 100 percent of the funds that were donated to be used for direct services. The donations were matched by clubs in Mexico, they were matched by clubs in the United States, and the donations were also matched by the Rotary Foundation.

Thousands now have clean water who never had it before

The donations from people interested in building good will and better understanding provided the funds to give many people with clean water. Members from clubs in North Carolina partnered with members of clubs in Mexico City to fund several matching grant projects. The funds were used to buy and install the water filters for schools in Mexico and to provide books in Spanish for children in the United States. I showed the promotional video to a club at the University of North Carolina at Greensboro. Fellow students became interested in the matching grant projects and we started a fundraising drive on campus to support the water filter project. The video helped raise awareness and encouraged us to participate in the clean water project started by the Rotary clubs in the U.S. and Mexico.

Founded in 1917, the Rotary Foundation funds projects to achieve world understanding and peace through international humanitarian, educational, and cultural exchange programs. The promotional video was used for marketing a nonprofit cause and it documented a friendship visit that included the installation of the grant funded water filters.

Posted by Gabriel Soltren

How to engage supporters – giving birthdays

How often should nonprofit organizations report outcomes and activities?

Scott Harrison, founder of Charity Water, believes that nonprofit organizations should provide photographs and stories on a regular basis to donors and report to them what happened with the money (even if it’s only $20) that they donated.

In November 2013, the Charity Water YouTube channel had more than 4 million views. They counted on the support of celebrities and volunteers of all ages. For example, actors Will Smith and Jada Smith donated their birthdays to support Charity Water’s mission to dig water wells and provide clean water in developing communities in Africa. Others across the country gave their birthdays so more people could get clean water.

Watch Will and Jada Smith’s birthday message.

Watch Scott Harrison’s keynote presentation at the 2013 Hubspot Inbound marketing event.

Posted by Gabriel F. Soltrén

Content marketing

Are you putting too much content marketing information in your email newsletters?
Are you putting too much information in your email newsletters? According to consultant Vannessa Chase, founder of Philanthropy For All, having too much information in one newsletter makes it hard to provide a call to action. The email should show people exactly what to do.

Watch Vannessa Chase’s presentation covering content marketing and automatic repsonse emails.

Posted by Gabriel F. Soltrén

What is the best media to tell your story?

What is the best media to tell your story?

Are people’s attention spans getting shorter? Are shorter messages more effective? Many people would agree with the concept. In the 1970s, Herbert Simon, the American political scientist known for bounded rationality and satisficing, suggested that a “wealth of information creates a poverty of attention.”

Now, everyone does not believe that attention spans are shrinking. Actor and founder of Trigger Street Productions Kevin Spacey makes a good argument that attention spans are actually longer when the story is good. In the video posted below, he speaks about the creative process and how programs are made for new media. Spacey explained how new technology changed the way we get our stories. The camera does not know the difference between a film, a TV show, or a Web show. To the camera lens, and to the audience, it’s just a story. The best media to tell your story is probably not as important as the quality of the story.

Posted by Gabriel F. Soltrén

Create presentations online

Create presentations online effectively

How can you create a presentation online that will keep people’s attention?

Now, naturally, during an online presentation, your attention can be easly distracted by urgent and non urgent items in your email inbox. So, communication and presentation expert Nancy Duarte suggested making the presentation sound like an “old time” radio show. When making presentations online, Duarte recommended using interesting audio content to capture people’s attention.

Nancy Duarate was interviewed by Kerry O’Shea Gorgone, media marketing professor at Full Sail University, in Winter Park, Florida. The interview with the presentation expert featured on the Ted Talk “TEDxEast – Nancy Duarte uncovers common structure of greatest communicators” covered ideas about creating great presentations including online presentations.

You can listen to the interview here: Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts


Posted by Gabriel F. Soltrén