Give Real Hair To A Child with Cancer

May 16, 2015


Give Real Hair To A Child with Cancer

Wigs of Hope 2

Jonathan Farrant with the recipient of his donated hair through Wigs of Hope at the Centro Médico Ayúdame a Vivir Cancer Hospital in El Salvador, Central America. “I felt inspired to do something for this girl,” said Jonathan Farrant.

ORLANDO, Fla. – As a result chemotherapy, children with cancer lose their hair every day. Wigs of Hope, a nonprofit organization based in Orlando, Florida, provides an opportunity for donors to donate hair and money to make free wigs.

Hundreds of children with cancer lose their hair due to cancer. Wigs of Hope delivers the hair pieces to girls with cancer. Jonathan and Alicia Farrant founded Wigs of Hope in 2015 after learning about the need. Hairpieces were expensive for most children.

After visiting the children at the Centro Médico Ayúdame a Vivir Cancer Hospital in El Salvador, “I felt inspired to do something for this girl,” said Jonathan Farrant.

You can learn more about donating your hair and or how to donate money to make wigs by watching the video below and by visiting

Posted by Gabriel Soltren

Literacy Opens Up New Opportunities

April 1, 2015
Adult LIteracy League Workshop

ORLANDO, Fla. – Florida Public Relations Association Orlando Area Chapter members Amanda Hidalgo, Chad Binette, Chris Gent, APR, CPRC, Gabriel Soltren, Jeannette Rivera-Lyles, Kacie Boniberger, Katarina dos Santos, Kerry Martin, APR, Laura Kern, APR, María Isabel Sanquírico, Michael McCarthy, and Roger Pynn, APR, CPRC developed a public relations plan for the Adult Literacy League of Central Florida.

Click here to learn more about the project.

The public relations plan provided strategies for social media, corporate partnerships, media relations, and communications.

Adult Literacy League

Florida Public Relations Association member María Isabel Sanquírico along with Dwayne Alers, and Joseph Sweredoski produced public service announcements with journalists including Anchor/Reporter George Estevez pictured above.

The Adult Literacy League serves around 900 students annualy in the Orange, Osceola and Seminole county coverage areas and recruits volunteer tutors. About 300 instructional volunteers provide 37 classes held mostly at libraries in the three-county area.


Journalists Orealis Martinez, Soraya Galan, Farah Paret, Leo Reyes, Jorge Estevez, Paul Gamache, Iza Montalvo, Paula Machado, Rafael Palacios, and Velezka Gil produced public service announcements to inform language learners about the services of the Adult Literacy League of Central Florida.

Adult Literacy League

Posted by Gabriel Soltren

Decision making process

We make many decisions every day. For example, what should I buy? Should I look for the best product or service? Since we usually don’t have time to try everything. How do we decide? In this video, Nobel Prize Winner Herbert A. Simon describes the decision making process and bounded rationality.

Posted by Gabriel Soltren


How do I get more visitors to my website?

How do I get more visitors to my website?

Have you ever asked yourself what you could do to get more visitors to your website? If so, below are a few tips to get more traffic to your site.

Texas Humane Heroes

Texas Humane Heroes post inspirational “I’m a Hero! I adopted” photographs.

At the July meeting of the Association of Fundraising Professionals of Central Florida, Steven Shattuck, Vice President of Marketing at Boomerang in Indianapolis, Indiana shared inbound marketing tips.

For example, he suggested checking out the Texas Humane Heroes Facebook page. The nonprofit organization does a good job of posting inspirational and shareable “I’m a Hero! I adopted” photographs.

The traditional way to advertise is to use outbound marketing but, you can enhance outbound marketing with inbound marketing. Below is a quick look at both options and some inbound marketing tips.

Outbound Marketing Examples
1. Print advertising
2. Direct mail
3. Billboards

Inbound Marketing Examples
1. Content marketing
2. Search engine optimization
3. Social media

In the world of search engines, weaker websites probably have less than 30 pages. A simple website might only have the standard pages, home, about us, contact us, etc.

Now, on the other hand, high ranking websites, the kind that have thousands of visitors, probably have hundreds of educational, informational, and inspirational pages.

Quick Tips:
Most organizations like to write about themselves. But, try to answer your visitor’s questions by creating many educational, informational, and inspirational web pages.  More content, that people want, equals more traffic. For example, 100 web pages equals 100 opportunities to appear in search engines.

Content creation ideas:
Ask yourself, what are people in your field searching online? Find out what they’re looking for and write about it. Focus your webpages on what people are asking. You can answer their questions with your organization’s knowledge.

At the end of each Web page, provide a form so visitors can take action. For example, ask visitors to sign up for a newsletter or to click here for more information.

Posted by Gabriel Soltren


How do I get more visitors to my website? Contact Gabriel at

Inbound certification

Dr. Rick Hodes at The University of Central Florida College of Medicine

Dr. Rick Hodes at The University of Central Florida College of Medicine
2014 Global Health Conference
Dr. Rick Hodes is an American doctor who has lived and worked in Ethiopia for over 20 years. He is the Medical Director of Ethiopia for the American Jewish Joint Distribution Committee.

Dr. Hodes work was featured in the HBO documentary “Making the Crooked Straight.”

Posted by Gabriel Soltren