Marketing Strategies to attract Film and Television Industry Jobs

In 2010, the media industry in the United States earned $264 billion in revenues according to a report by Datamonitor, with broadcasting and cable television being the most profitable segments. The marketing analysis below includes strategies to attract film and television industry jobs.

The film and television industry, in particular, has seen significant growth. With the rise of services like Netflix, the demand for original content has increased. This has created job opportunities for actors, writers, directors, and other professionals in the entertainment industry.

But how can economic developers tap into this industry and attract high-paying jobs? Here are a few strategies:

  1. Promote locations: Highlighting locations can help attract productions. This includes taking and publishing photographs featuring local architecture, natural and cultural attractions.
  2. Support film and television talent: Developing a vibrant local talent pool can help attract productions to a location. Supporting programs that train and nurture aspiring actors, writers, and other professionals can help build a strong local talent base and make a city or state more
  3. Offer film and television tax incentives: Many states and local governments offer tax incentives to productions that choose to film there. These incentives can range from tax breaks on production expenses to rebates on sales tax.

Using these strategies, local leaders can promote the film and television industry and attract jobs. With the right support, the media industry can drive economic development and growth.

by Gabriel Soltren

Film Commission by Gabriel Soltren