How do I get more visitors to my website?
Have you ever asked yourself what you could do to get more visitors to your website? If so, below are a few tips to get more traffic to your site.
At the July meeting of the Association of Fundraising Professionals of Central Florida, Steven Shattuck, Vice President of Marketing at Boomerang in Indianapolis, Indiana shared inbound marketing tips.
For example, he suggested checking out the Texas Humane Heroes Facebook page. The nonprofit organization does a good job of posting inspirational and shareable “I’m a Hero! I adopted” photographs.
The traditional way to advertise is to use outbound marketing but, you can enhance outbound marketing with inbound marketing. Below is a quick look at both options and some inbound marketing tips.
Outbound Marketing Examples
1. Print advertising
2. Direct mail
Inbound Marketing Examples
1. Content marketing
2. Search engine optimization
3. Social media
In the world of search engines, weaker websites probably have less than 30 pages. A simple website might only have the standard pages, home, about us, contact us, etc.
Now, on the other hand, high ranking websites, the kind that have thousands of visitors, probably have hundreds of educational, informational, and inspirational pages.
Most organizations like to write about themselves. But, try to answer your visitor’s questions by creating many educational, informational, and inspirational web pages. More content, that people want, equals more traffic. For example, 100 web pages equals 100 opportunities to appear in search engines.
Content creation ideas:
Ask yourself, what are people in your field searching online? Find out what they’re looking for and write about it. Focus your webpages on what people are asking. You can answer their questions with your organization’s knowledge.
At the end of each Web page, provide a form so visitors can take action. For example, ask visitors to sign up for a newsletter or to click here for more information.
Posted by Gabriel Soltren
How do I get more visitors to my website? Contact Gabriel at Gabriel@Soltren.net