You Don’t Need to be Hollywood, California to Benefit from Movie and Video Production in Orlando, Florida
Does the movie industry produce year round jobs? Is film induced tourism real?
According to the study “Film-Induced Tourism as a Vehicle For Destination Marketing: Is it Worth the Efforts?” there is evidence that supports that movies provide “tremendous opportunities for tourism.”
The movie industry has been creating jobs for a long time. In the late 1920s, Walter Elias “Walt” Disney produced a 6 minute movie title “Plane Crazy” starring Mickey Mouse. He later co-founded a company named Walt Disney Studio and Walt Disney Productions.
Watch the six minute “Plane Crazy” movie. It’s the first movie with the Mickey Mouse character.
In 1963, Walter “Walt” Disney, co-founder of Walt Disney Studio, flew over Central Florida and saw the land that would become the Walt Disney World theme park and Disney’s Hollywood Studios originally named Disney-MGM Studios. In November 2013, the Orlando Sentinel newspaper reported the story on the 50th anniversary of Walt Disney’s historic flight over Central Florida. The article, 50 years ago, Walt Disney saw Orlando as perfect site for new kingdom, by Steven Ford reminded us of the filmmaker’s first flight over Orlando.
The exhibit “Backstage to Onstage at Universal Orlando Resort” at the Orange County Regional History Center in Downtown Orlando, featured photographs of the opening of Universal Studios in Florida. The event was attended by Steven Spielburg, the director of big budget movie productions including Schindler’s List, Saving Private Ryan, Jaws, E.T. the Extra-Terrestrial, and Jurassic Park.
Fifty years after Disney’s first flight, approximately 60,000 people in Central Florida worked for the company that started as a movie studio that made the six minute plane crazy movie.
Posted by Gabriel Soltren
Jeeyeon (Jeannie) Hahm & Youcheng Wang (2011) Film-Induced Tourism as a Vehicle For Destination Marketing: Is it Worth the Efforts?, Journal of Travel & Tourism Marketing, 28:2, 165-179, DOI: 10.1080/10548408.2011.546209