How to engage supporters – giving birthdays

How often should nonprofit organizations report outcomes and activities?

Scott Harrison, founder of Charity Water, believes that nonprofit organizations should provide photographs and stories on a regular basis to donors and report to them what happened with the money (even if it’s only $20) that they donated.

In November 2013, the Charity Water YouTube channel had more than 4 million views. They counted on the support of celebrities and volunteers of all ages. For example, actors Will Smith and Jada Smith donated their birthdays to support Charity Water’s mission to dig water wells and provide clean water in developing communities in Africa. Others across the country gave their birthdays so more people could get clean water.

Watch Will and Jada Smith’s birthday message.

Watch Scott Harrison’s keynote presentation at the 2013 Hubspot Inbound marketing event.

Posted by Gabriel F. Soltrén

Content marketing

Are you putting too much content marketing information in your email newsletters?
Are you putting too much information in your email newsletters? According to consultant Vannessa Chase, founder of Philanthropy For All, having too much information in one newsletter makes it hard to provide a call to action. The email should show people exactly what to do.

Watch Vannessa Chase’s presentation covering content marketing and automatic repsonse emails.

Posted by Gabriel F. Soltrén

Create presentations online

Create presentations online effectively

How can you create a presentation online that will keep people’s attention?

Now, naturally, during an online presentation, your attention can be easly distracted by urgent and non urgent items in your email inbox. So, communication and presentation expert Nancy Duarte suggested making the presentation sound like an “old time” radio show. When making presentations online, Duarte recommended using interesting audio content to capture people’s attention.

Nancy Duarate was interviewed by Kerry O’Shea Gorgone, media marketing professor at Full Sail University, in Winter Park, Florida. The interview with the presentation expert featured on the Ted Talk “TEDxEast – Nancy Duarte uncovers common structure of greatest communicators” covered ideas about creating great presentations including online presentations.

You can listen to the interview here: Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts


Posted by Gabriel F. Soltrén