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Literacy Opens Up New Opportunities

April 1, 2015
Adult LIteracy League Workshop

ORLANDO, Fla. – Florida Public Relations Association Orlando Area Chapter members Amanda Hidalgo, Chad Binette, Chris Gent, APR, CPRC, Gabriel Soltren, Jeannette Rivera-Lyles, Kacie Boniberger, Katarina dos Santos, Kerry Martin, APR, Laura Kern, APR, María Isabel Sanquírico, Michael McCarthy, and Roger Pynn, APR, CPRC developed a public relations plan for the Adult Literacy League of Central Florida.

Click here to learn more about the project.

The public relations plan provided strategies for social media, corporate partnerships, media relations, and communications.

Florida Public Relations Association member María Isabel Sanquírico along with Dwayne Alers, and Joseph Sweredoski produced public service announcements with journalists including Anchor/Reporter George Estevez pictured above.

The Adult Literacy League serves around 900 students annualy in the Orange, Osceola and Seminole county coverage areas and recruits volunteer tutors. About 300 instructional volunteers provide 37 classes held mostly at libraries in the three-county area.

Journalists Orealis Martinez, Soraya Galan, Farah Paret, Leo Reyes, Jorge Estevez, Paul Gamache, Iza Montalvo, Paula Machado, Rafael Palacios, and Velezka Gil produced public service announcements to inform language learners about the services of the Adult Literacy League of Central Florida.

Adult Literacy League

Posted by Gabriel Soltren

Posted in Marketing and Public Affairs

Start with the Why

Start with the Why
How Great Leaders Inspire Action

Posted by Gabriel Soltren

Posted in Marketing and Public Affairs

Decision making process

We make many decisions every day. For example, what should I buy? Should I look for the best product or service? Since we usually don’t have time to try everything. How do we decide? In this video, Nobel Prize Winner Herbert A. Simon describes the decision making process and bounded rationality.

Posted by Gabriel Soltren

Posted in Marketing and Public Affairs

How do I get more visitors to my website?

How do I get more visitors to my website?

Have you ever asked yourself what you could do to get more visitors to your website? If so, below are a few tips to get more traffic to your site.

Texas Humane Heroes post inspirational “I’m a Hero! I adopted” photographs.

At the July meeting of the Association of Fundraising Professionals of Central Florida, Steven Shattuck, Vice President of Marketing at Boomerang in Indianapolis, Indiana shared inbound marketing tips.

For example, he suggested checking out the Texas Humane Heroes Facebook page. The nonprofit organization does a good job of posting inspirational and shareable “I’m a Hero! I adopted” photographs.

The traditional way to advertise is to use outbound marketing but, you can enhance outbound marketing with inbound marketing. Below is a quick look at both options and some inbound marketing tips.

Outbound Marketing Examples
1. Print advertising
2. Direct mail
3. Billboards

Inbound Marketing Examples
1. Content marketing
2. Search engine optimization
3. Social media

In the world of search engines, weaker websites probably have less than 30 pages. A simple website might only have the standard pages, home, about us, contact us, etc.

Now, on the other hand, high ranking websites, the kind that have thousands of visitors, probably have hundreds of educational, informational, and inspirational pages.

Quick Tips:
Most organizations like to write about themselves. But, try to answer your visitor’s questions by creating many educational, informational, and inspirational web pages. More content, that people want, equals more traffic. For example, 100 web pages equals 100 opportunities to appear in search engines.

Content creation ideas:
Ask yourself, what are people in your field searching online? Find out what they’re looking for and write about it. Focus your webpages on what people are asking. You can answer their questions with your organization’s knowledge.

At the end of each Web page, provide a form so visitors can take action. For example, ask visitors to sign up for a newsletter or to click here for more information.

Posted by Gabriel Soltren

How do I get more visitors to my website? Contact Gabriel at Gabriel@Soltren.net

Posted in Marketing and Public Affairs

Customer Acquisition

See the full presention below on customer acquisition by Andrew Payne at the Harvard Innovation Lab.

Posted by Gabriel Soltren

Posted in Marketing and Public Affairs

Fred Smith, Sr.

Fred Smith, Sr.

Did you know that Fred Smith, Sr. was a mentor to men including Zig Ziglar, Pat Williams, John Maxwell, Ramesh Richard, Steve Brown, and Ken Blanchard?

His book, Breakfast with Fred, was released in 2007.

Listen to Fred: Click here to listen to Fred Smith.

Ask Fred: Read how Fred Smith responded to the questions on his website.

“Fred Smith’s 6:30 A.M. breakfasts have become legendary. Now readers can join those whose lives have been stretched and enriched by words of wisdom from mentor and best-selling author Fred Smith, Sr. “

Posted by Gabriel Soltren

Posted in Marketing and Public Affairs