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Gabriel Soltren

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6 Proven Advertising Templates

August 24, 2019September 15, 2019 snet

Six Proven Advertising Templates You Can “Swipe and Deploy” Starting Today

89% of award winning advertisements fell in 6 categories

  1. The Pictorial Analogy
  2. The Extreme Situation
  3. The Consequences
  4. The Interactive Experiment
  5. The Dimensionality Alteration

Goldenberg, Jacob & Mazursky, David & Solomon, Sorin. (1999). The Fundamental Templates of Quality Ads. Marketing Science. 18. 333-351.

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