6 Proven Advertising Templates
Six Proven Advertising Templates You Can “Swipe and Deploy” Starting Today
89% of award winning advertisements fell in 6 categories

- The Pictorial Analogy
- The Extreme Situation
- The Consequences
- The Interactive Experiment
- The Dimensionality Alteration
Goldenberg, Jacob & Mazursky, David & Solomon, Sorin. (1999). The Fundamental Templates of Quality Ads. Marketing Science. 18. 333-351.