6 Proven Advertising Templates

Six Proven Advertising Templates You Can “Swipe and Deploy” Starting Today

89% of award winning advertisements fell in 6 categories

1. The Pictorial Analogy
2. The Extreme Situation
3. The Consequences
4. The Interactive Experiment
5. The Dimensionality Alteration

Goldenberg, Jacob & Mazursky, David & Solomon, Sorin. (1999). The Fundamental Templates of Quality Ads. Marketing Science. 18. 333-351.