Start with the Why
How Great Leaders Inspire Action

Posted by Gabriel Soltren

2014 Puerto Rican Leadership Summit Inspires Hundreds of Students, Educators, and Leaders at The University of Central Florida in Orlando, Florida

Keynote Speaker Geraldo Rivera at the 2014 Puerto Rican Leadership Summit at the University of Central Florida.

More than 250 high school students, educators, and community leaders from Orange, Seminole, and Osceola counties attended the educational summit.

October 6, 2014

Orlando, FL – Dr. Cyndia Morales, Assistant Director of Multicultural Support Services, greeted attendees of the 2014 Puerto Rican Leadership Summit on behalf of the University of Central Florida. “Education is the only thing that you have that nobody can take away from you,” said Dr. Morales. She stated that only 3 out of 1,000 Latinos earn a doctorate degree but, it is absolutely possible. “I have been there,” she said. More than 250 high school students, educators, and community leaders from Orange, Seminole, and Osceola counties attended the educational summit.

Author Jesús Omar Rivera also known as “El Boricuazo” spoke at the Summit held on Monday, October 6 on the main campus of the University of Central Florida. “The avalanche of negative information about Puerto Rico in shocking,” said Rivera. “Everything you hear on radio, television, and the press is negative.” He told attendees that his fourth grade teacher once said, “We have to teach about Puerto Rico, but, unfortunately, there is not much to say about Puerto Rico.”

“Why didn’t the teacher tell us that the oldest government structure in all of America, from Canada to Chile, is the fortification in San Juan?” he said. “Why didn’t the teacher tell us that the oldest coat of arms in all of America, from Canada to Chile, is the Lamb of Puerto Rico?” Rivera found evidence to support that there is no other place in the world with similar size and population with as many contributions to humanity as the island of Puerto Rico.

Olga E. Custodio, an American Airlines pilot for 20 years, spoke to the attendees about her experience as a female pilot. “My last airplane was the 767,” she said. “It was a man’s world. Passengers would ask me, Can I get a pillow? Can I get a blanket?” Custodio directed them to a flight attendant and let them know that she would fly them to their destination.

José Baez, trial attorney, introduced Television News Journalist Geraldo Rivera, to deliver the keynote address. Baez shared highlights of Rivera’s career including award winning investigative reports, interviews, and television programs.

National Puerto Rican Leadership Council
The National Puerto Rican Leadership Council Education Fund is an organization made up of Puerto Ricans – and individuals that identify with Puerto Rico – living in the United States. The mission of the NPRLCEF is to discover and then expose its members to new and exciting educational and business opportunities.

This initiative emerged as a consensus among community leaders of a need to promote education in diverse areas such as economic, political, and civic participation and advancement among Puerto Ricans. The main goal of the organization is to create an environment for Puerto Ricans and others living in the Mainland to network with business, government officials, and professional prospects that fit their personal and/or business profile.

Posted by Gabriel Soltren

We make many decisions every day. For example, what should I buy? Should I look for the best product or service? Since we usually don’t have time to try everything. How do we decide? In this video, Nobel Prize Winner Herbert A. Simon describes the decision making process and bounded rationality.

Posted by Gabriel Soltren

How do I get more visitors to my website?

Have you ever asked yourself what you could do to get more visitors to your website? If so, below are a few tips to get more traffic to your site.

At the July meeting of the Association of Fundraising Professionals of Central Florida, Steven Shattuck, Vice President of Marketing at Boomerang in Indianapolis, Indiana shared inbound marketing tips.

For example, he suggested checking out the Texas Humane Heroes Facebook page. The nonprofit organization does a good job of posting inspirational and shareable “I’m a Hero! I adopted” photographs.

The traditional way to advertise is to use outbound marketing but, you can enhance outbound marketing with inbound marketing. Below is a quick look at both options and some inbound marketing tips.

Outbound Marketing Examples
1. Print advertising
2. Direct mail
3. Billboards

Inbound Marketing Examples
1. Content marketing
2. Search engine optimization
3. Social media

In the world of search engines, weaker websites probably have less than 30 pages. A simple website might only have the standard pages, home, about us, contact us, etc.

Now, on the other hand, high ranking websites, the kind that have thousands of visitors, probably have hundreds of educational, informational, and inspirational pages.

Quick Tips:
Most organizations like to write about themselves. But, try to answer your visitor’s questions by creating many educational, informational, and inspirational web pages.  More content, that people want, equals more traffic. For example, 100 web pages equals 100 opportunities to appear in search engines.

Content creation ideas:
Ask yourself, what are people in your field searching online? Find out what they’re looking for and write about it. Focus your webpages on what people are asking. You can answer their questions with your organization’s knowledge.

At the end of each Web page, provide a form so visitors can take action. For example, ask visitors to sign up for a newsletter or to click here for more information.

Posted by Gabriel Soltren

How do I get more visitors to my website? Contact Gabriel at Gabriel@Soltren.net

Customer Acquisition

See the full presention below on customer acquisition by Andrew Payne at the Harvard Innovation Lab.

Posted by Gabriel Soltren